I purchased this for my NEX 7 a year ago when there were no rebates. And it has stayed on the camera most of the time. Even when I do switch to a different lens, I cant wait to put this back. Compared to the other lenses I have used - 1855, 55210, 16F28 with Wide Angle this produces great color, is pretty sharp wide open and most importantly the images have character. They feel less electronic compared to the other lenses. Of course, there is a steep cost and the fact that A7R has been released and this lens covers only APS-C area will make me think twice about buying it today. However, I have had a great year shooting with this lens and can't wait to shoot more with the NEX 7.